The Largest North American Celebration Of Latin & Caribbean Cuisine and Culture
Join us on September 20-21, 2025, for a weekend packed with bold flavors, electrifying rhythms, and unforgettable experiences.
80 LATIN & CARIBBEAN FOOD VENDORS, RESTAURANTS, AND CHEFS
THREE STAGES PACKED WITH LIVE ENTERTAINMENT
FOOD DEMOS, VIP LOUNGE, GIVEAWAYS, RAFFLES & MORE
Premium cocktails, exclusive tastings, and chef interactions — your brand, front and center in the most coveted space.
Influencers face off to earn Abuela’s seal — filmed on-site, optimized for viral storytelling and cultural pride.
“ABUELA APPROVED” INFLUENCER VIDEO SERIES
Soccer-style shootouts, live DJ energy, and your brand at the goal — built for foot traffic and footage.
A living installation of trailblazing Latin figures — integrated with digital storytelling, merch, and audience interaction.
Guests mix and bottle their own spice blend to take home — a branded flavor experience.
Guests step into full telenovela mode — dramatic lighting, set design, and unforgettable confessions.
A reimagined corner store full of music, memories, and product drops — fully customizable and immersive.
A calm space for conversation, nonprofits, and storytelling — perfect for mission-driven sponsorship.
COMMUNITY LOUNGE
Empanadas, rice & beans, tacos, hot sauce, and more — judged by chefs and guests.
Competitive chancla-throwing meets creative targets — a cultural classic turned crowd favorite.
Chancla World Championship
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Whether you’re here to indulge in the best dishes, vibe to incredible beats, or soak up the energy of NYC’s most dynamic festival, this is the event you can’t afford to miss.
